Tuesday, March 29, 2011

in luv with aj

A former who what wear intern, recent graduate from Otis College of Design, avid blogger, and upcoming jewelry designer is all the hype in the accessories sector. Amanda Thomas started designing jewelry at the age of 15, and now at age 22 has her own business "Luv AJ" designing and selling one-of-a-kind jewelry. Her aesthetic is rocker edge meets feminine simplicity with hand wrapped eye-catching stones, vintage chains and unique metalwork. Her side hobby turned into a full time business when Thomas walked into Fred Segal wearing her own designs, and was approached by one of the buyer's. Her passion soon turned into her dream job with her pieces displayed in multiple boutiques. It wasn't until celebrities like Rachel Bilson and Scarlet Johansson were adorned in Luv AJ jewelry that Amanda realized her worth. This spring chicken has graced the magazine of Elle, been featured in WWW, Daily Candy, and Refinery 29. I am obsessing over her chainmaille bib & fringe necklace!!! You can purchase her edgy designs on shopbop.com or directly off her site luvaj.com. Don't be discouraged by the celebrity buzz around her jewels, affordability is Thomas's selling point. With the success of Amanda's work it just goes to show that anything pursued with passion, skill and creative edge can become an over-night success.

{images: luvaj.com}

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