Monday, May 2, 2011

{dressing the drink}

Karl Lagerfeld does it again. He teamed up with Coca-Cola for the second time to design his favorite beverage in polka dots, stripes and stars. Karl is supposedly so obsessed with DC that he has a private Diet Coke butler. A beverage he's credited for helping him lose an enormous amount of weight. The beverage industry has recently partnered with multiple fashion houses to re-vamp their packaging in hopes to lift sales. Paul Smith, Issey Miyake  and Christian Lacroix gave Evian a new outfit a few years back. Look out for the unveiling of Karl's latest venture available in June. It will be the only affordable item I purchase that Karl has designed. 

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...